I have said this before, and I will say it again.

Cash flow is the engine of any business.

That goes for all businesses, it doesn’t matter if it’s a small taco restaurant around the block or a high-end retail store at the mall.

Did you know that when advertising on social media 4 out of 5 businesses waste 30 to 60% of their budget on ads that don’t convert?

That’s because they all unfortunately make the same mistakes, which are rushing the process and advertising blindly without a strategy.

My team and I have analyzed the mistakes our clients have made when they tried to advertise by themselves, and we saw a pattern.

Based on those patterns, we have 3 tips that will maximize your conversion rates while optimizing your advertising budget.

Tip Number 1 - Define The Goal of Your Campaign.

Before starting to throw money on ads, we have to be aware of the problem that we want to solve.

Whether that is getting more sales, growing online presence, getting more traffic to our new page or website, getting more leads, or even introducing the brand to a new audience.

Sometimes there are so many things, and it can be overwhelming, I get it… 

But to have better results on the campaign and to not throw money away, we must focus on one thing at the time.

Let’s say that we run a bakery for example, If the problem is that we are not getting enough sales.

In a case like that your campaign could focus on promoting limited-time discounts, showcase customer testimonials, or run retargeting ads for people who visited your website but didn’t order.

Or if your coffee shop just opened, and people don’t know about it, your campaign could focus on social media ads targeting nearby residents, collaborating with local influencers, or sponsoring community events. 

So, the audience can get to know you a little bit.

The best thing about this is that Meta makes it super easy to set up the campaign once you have a goal in mind.

Just a few clicks and you should be good to go.

Tip Number 2 - Know Your Target Audience.

One of the biggest mistakes business owners make is not truly understanding their audience. 

They either assume they know or, worse, forget everything they do know and send out vague, generic messages that fail to connect. 

The result? Confused prospects.

If you don’t know exactly who you’re talking to, your advertising budget can quickly turn into a bottomless pit. 

Draining hundreds, even thousands of dollars without bringing in the sales you expect.

As one of my marketing mentors says, “If you’re selling shoes to people with no feet, you better think twice before you advertise it.” 

The same logic applies to any business. If your ads are not reaching the right people, no amount of clever wording or eye-catching design will save them.

So how do you ensure your ads reach the right audience? 

Break them into groups. Segment your audience by age, interests, behaviors, or past purchasing habits. 

This simple step allows you to tailor your messaging to resonate with each specific group rather than blasting out one-size-fits-all content that no one relates to.

When your message aligns with your audience’s needs, desires, and pain points, conversions follow. 

The better you understand your audience, the more your ads will work, and you won’t waste money showing them to the wrong people.

Tip Number 3 - Test on a small scale.

Most businesses waste thousands on ads that don’t work, simply because they skip testing. But what if you could predict success before spending big?

That’s exactly what A/B testing does. 

It’s one of the most cost-effective marketing strategies, allowing you to compare different versions of an ad to find out what actually works. 

nstead of gambling your budget on a single idea, you can test different headlines, images, CTAs, audience segmentation and even demographics without potentially losing 30% of your budget without a return.

This method isn’t just theory. 

Studies show that A/B testing can cut Cost Per Lead (CPL) and Cost Per Click (CPC) by up to 63%. 

That means fewer wasted dollars and more results for the same budget.

The best part? You don’t need a massive budget to start. 

Even with a small test, you can refine your approach. By adjusting your audience segmentation, visuals, and messaging before rolling out a full campaign.

Before you spend another dollar on ads, run a quick A/B test. A small experiment today could save you thousands in the long run.

Hope this information is useful, we will talk more soon.

P.

PS: If you could use a hand with your marketing, get in touch with my agency. 

If we’re a good fit I will personally take a look at your marketing, come up with a strategy and discuss ideas with you.

With no costs or obligations.

Sounds good? 

Fill out this form here and we will get in touch within 48 hours.